Does Number of Followers or “Likes” Really Matter?

The world of Social Media can often be very singleminded. From event invitations to private messages where people ask you to “like” their page, no one seems to get the bigger picture.

It’s quality over quantity, folks. 

If you frequently message everyone asking them to “like” your page, chances are that the percentage of people you are annoying is far greater than that of new friends or new fans you are making. Even if people “like” your page, they probably aren’t just going to buy your CD.

Today’s market has truly become a niche market. That’s why people with only 1000 Facebook Fans can make a living. They find the 1000 fans that truly love their niche. These 1000 people care about the artist, and guess what? They’ll buy his or her albums

It’s better to have 1000 fans who buy your album than 100,000 fans who don’t care what you’re doing. 

So how do you attract real fans? To sum it all up:

1. Be honest – Engage people, talk to them, be yourself.

2. Provide great content – Be creative. When people think of your page, they should think of it as a hub of interesting information and fun things to do.

3. Be consistent.

Hope it helps! If you enjoyed reading this post, please go to the top right of the home page and follow the blog, and make sure to share it!

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This entry was posted in Music Business Tips, Social Media for Musicians, Uncategorized and tagged , , , , , , , , , by Noah Kellman. Bookmark the permalink.

About Noah Kellman

I am a hard-working and devoted pianist, composer, songwriter, blogger, arts management student, self-marketer, and entrepreneur who happens to also be obsessed with creating art, connecting with people, watching Tim Burton movies, and many other things. I started playing piano around the age of three when my dad started teaching me to play some of the simpler Beethoven, Chopin and Mozart pieces for piano. I think the first song I ever learned was Für Elise. My ear ended up being far better than my reading skill (an unfortunate circumstance that continues today), and the many teachers I studied with in my youth allowed me to play only music that I could read. I ended up truly disliking most of these simple tunes in lesson books, and finally quit the piano until I discovered jazz in 5th grade when I heard the 315 All Stars, an incredible Syracuse, NY high school jazz ensemble that existed back in the day. From there on out, it’s all a blur. I studied with Rick Montalbano for the next 8 years, all the while meeting hundreds of incredible musicians and friends who I still love today. My freshman year of college, I attended The Brubeck Institute in Stockton, California. It proved to be an incredible year and really helped me develop as an artist. I am now a senior Arts Management major at SUNY Purchase College, in Purchase, NY.

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