Social Media for Musicians: The Importance of Keywords

Picture this. You’re a jazz saxophone player named Bill Chaplain and you’re wondering just how prominent you are on Google. So you search your name. Turns out, there’s another Bill Chaplain who’s a killer visual artist. He dominates the search results, and all the images in “google images” are of him and his art work. This will not do…

Then you search for “jazz saxophone new york city” just to see if you come up. Instead, you find all of the other crazy good saxophonists in NYC. Once again, looks like you need some work there, Bill.

OK. So how do we solve this problem? One answer. Keywords.

In every single blog post I write, you will notice a wealth of tags that go along with it. For example, I tagged this post with “marketing for musicians,” “social media” “music business tips,” and here’s the best part, “noah kellman.” Give google a couple of weeks, and this post will show up when you search my name.

Let’s get down to business. Here’s what you need to know:

In order to show up in google, you will need to have a lot of content on the internet, and you will have to link it all to yourself with keywords. Here’s a list of steps that will get you started and on your way to being a search results master:

  1. Write a list of keywords with which you would like to be associated. (Don’t just write “Britney Spears” because everyone likes her. There are already millions of people out there who do this, so it won’t work. And besides, remember the old phrase “quality over quantity?”
  2. Go to Flickr.com and create an account. Upload tons of photos of yourself and tag them with your keywords.
  3. Make a blog on wordpress.com. You can start by posting these pictures on the blog. If you like writing, then write on your blog! Otherwise, you can always post videos from shows, interviews, pictures, updates, news, etc. Your fans will love it. The key here is to make sure that:
  • The title of each post includes some keywords.
  • Your first sentence includes keywords.
  • You put your keywords in the post tags.

From now on, anytime you post anything on the internet, make sure that you include your keywords in any of the text describing it and use tags! This will help google find you and everything associated with you.

Good luck!

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