Social Media for Musicians: The Importance of Keywords

Picture this. You’re a jazz saxophone player named Bill Chaplain and you’re wondering just how prominent you are on Google. So you search your name. Turns out, there’s another Bill Chaplain who’s a killer visual artist. He dominates the search results, and all the images in “google images” are of him and his art work. This will not do…

Then you search for “jazz saxophone new york city” just to see if you come up. Instead, you find all of the other crazy good saxophonists in NYC. Once again, looks like you need some work there, Bill.

OK. So how do we solve this problem? One answer. Keywords.

In every single blog post I write, you will notice a wealth of tags that go along with it. For example, I tagged this post with “marketing for musicians,” “social media” “music business tips,” and here’s the best part, “noah kellman.” Give google a couple of weeks, and this post will show up when you search my name.

Let’s get down to business. Here’s what you need to know:

In order to show up in google, you will need to have a lot of content on the internet, and you will have to link it all to yourself with keywords. Here’s a list of steps that will get you started and on your way to being a search results master:

  1. Write a list of keywords with which you would like to be associated. (Don’t just write “Britney Spears” because everyone likes her. There are already millions of people out there who do this, so it won’t work. And besides, remember the old phrase “quality over quantity?”
  2. Go to Flickr.com and create an account. Upload tons of photos of yourself and tag them with your keywords.
  3. Make a blog on wordpress.com. You can start by posting these pictures on the blog. If you like writing, then write on your blog! Otherwise, you can always post videos from shows, interviews, pictures, updates, news, etc. Your fans will love it. The key here is to make sure that:
  • The title of each post includes some keywords.
  • Your first sentence includes keywords.
  • You put your keywords in the post tags.

From now on, anytime you post anything on the internet, make sure that you include your keywords in any of the text describing it and use tags! This will help google find you and everything associated with you.

Good luck!

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Getting Rid of Arm Pain: You Are An Athlete

You are an athlete.

Imagine that you are a professional soccer player. What steps would you take to make sure you played consistently at your prime without injury? You’d make sure your body was in shape. In order to have the right fuel for your body, you would monitor what you ate and make sure to eat healthily. To prevent injury, you would warm up before every single work out or game. You would also stretch before and after you played religiously. Part of your maintaining your health would likely include taking vitamins and supplements to ensure that your body had what it needed to be strong and replenish itself. If you wanted to build muscle and recover from training, you would want to sleep as much as possible. You would take breaks in between exercises and you would take days off so as not to overdo it. If you didn’t take all of these steps? You would get injured. You would be tired. You would not be primed to heal. If you didn’t warm up, you might pull a muscle. If you didn’t stretch after a workout, you would be sore. If you didn’t take time off, you would overdo it and injure yourself.

What do musicians do? We use our arms for hours on end. To be at our prime, we not only need to prepare physically, but mentally. We must have our body primed correctly for this type of muscle use, and we must take certain precautions to avoid injury, just like an athlete.

Get the point? If you are a musician, then YOU ARE AN ATHLETE.

Getting Rid of Arm Pain: Checklist

Step 1: Exercise

Step 2: Stretch

Step 3: Sleep!

Step 4: Posture

Step 5: Eat Right

Step 6: Receive Treatment

Step 7: Vitamins & Supplements

Step 8: Meditate