Does Number of Followers or “Likes” Really Matter?

The world of Social Media can often be very singleminded. From event invitations to private messages where people ask you to “like” their page, no one seems to get the bigger picture.

It’s quality over quantity, folks. 

If you frequently message everyone asking them to “like” your page, chances are that the percentage of people you are annoying is far greater than that of new friends or new fans you are making. Even if people “like” your page, they probably aren’t just going to buy your CD.

Today’s market has truly become a niche market. That’s why people with only 1000 Facebook Fans can make a living. They find the 1000 fans that truly love their niche. These 1000 people care about the artist, and guess what? They’ll buy his or her albums

It’s better to have 1000 fans who buy your album than 100,000 fans who don’t care what you’re doing. 

So how do you attract real fans? To sum it all up:

1. Be honest – Engage people, talk to them, be yourself.

2. Provide great content – Be creative. When people think of your page, they should think of it as a hub of interesting information and fun things to do.

3. Be consistent.

Hope it helps! If you enjoyed reading this post, please go to the top right of the home page and follow the blog, and make sure to share it!

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Facebook for Musicians: FAQ #1

I have been receiving lots of great questions about the original Facebook tips for musicians post, so I decided to start addressing some of them directly on the blog.

From Richard S.

Hey Noah—

I agree with your general points; potential fans flock toward quality on their own terms. I also agree that the constant stream of facebook events can be annoying. But…

I checked my facebook page and it turns out that it doesn’t allow me to invite any of my ‘likers’ to events made by that page. The only way I can publicize an event made by a page is to make a status with the event in it. This does not guarantee that everyone who ‘likes’ my page knows about when/where I’ll be performing.

My conundrum: whenever I have a performance and do not invite all of my personal facebook friends to an event, after the gig a number of people say to me “dude, why didn’t you tell me you were playing in _______?” What would be a good way to eliminate that problem? Would you recommend I limit gig notifications to an e-mail list? etc.

Talk to you soon!
Richard S.

ANSWER:

Hi Richard,

Thanks for the comment. Having email list is a great way to remind people about your shows. If you have a website, make sure that it’s easy for people to 1. sign up for your email list, and 2. join you on your social media platforms. There are also other steps you can take to maximize the amount of people who follow you online. For example, under every YouTube video, ask people to find you on Facebook and put a link. That way, anyone who likes your music on YouTube has the chance to follow you on Facebook and receive all of your statuses and updates.

Other important tips to consider:

1. When you post. Make sure you post at times when the most people are online and active. I personally find that this is between 9:30pm and 12:00am given the musician demographic.

2. How often you post. You want to post at least once a day. However, the way Facebook works these days, your post will get lost if you don’t get lots of “likes” and comments, so it’s OK to post multiple times a day, every couple of hours (though I would change up the posts. Don’t just post the same thing over and over). You’ll probably reach different people each time.

I think for most musicians who read this post, there will have to be a transitional period between using their normal Facebook profile and their Facebook page. It takes time to build up your “likes,” and not all your fans will “like” your new page right off the bat. However, social media is really a word-of-mouth business. By providing value to those who follow you online, they will spread the word (or “share” it) and you will gain new fans.

The most important tip I can give you is to be as creative as possible. Before you write a post, think beforehand: “What would make me click on this link?” “What can I say about this that will provide value to those who read it instead of just straight up promoting my show?” That’s really what good marketing comes down to in general. Doing something surprising, creative, or valuable. You want to stand alone. When people thing “singer,” you want to be one of the first people they think of.

Example:

1. Post your event to your Facebook page and Pin it to the top of your page so that anyone who visits will see it first.

2. Come up with a really hilarious and creative poster/picture for your show and hopefully people spread it around and hundreds of people will be drawn to your page. (By the way, pictures have been proven to be the most viral form of media on Facebook.)

And there you go. Many people who like the poster will be drawn back to your page, where they will see the event at the top and hopefully join.

Hope this helps. Let me know if you have more questions.

If you enjoyed reading this post, please go to the top right of the home page and follow the blog! Also, please write me with any more questions or leave them as a comment below. 

Pictures of The Great Jazz Pianists

Below is a Pinboard of pictures and videos that I have created about the Great Jazz Pianists on Pinterest. So far, it includes everyone from Art Tatum to Keith Jarrett to Brad Mehldau, and others! I’m going to keep building it, so you should definitely check it out. It’s fun to look at.

The Great Jazz Pianists Pinboard

Here’s a little snippet of what’s featured on the board:

Top 10 Desert Island List

Here are the 10  pieces/albums that I would want to have with me on a desert  island if they were the only things I could ever listen to again. What are yours?

Brad Mehldau – Highway Rider

The Chopin Nocturnes

Oscar Peterson – Night Train

Rachmaninov Piano Concerto II

Harry Potter II Soundtrack

Brad Mehldau – Elegiac Cycle

Keith Jarrett – Standards, Vol. 1

Bill Evans – Village Vanguard Sessions

Erroll Garner – Concert By the Sea

Stephen Sondheim – Sweeney Todd: The Demon Barber of Fleet Street Original Broadway Soundtrack

Herbie Hancock – I Have a Dream – Transcription by Joe Gilman

Here is a beautifully done transcription of Herbie Hancock’s “I Have a Dream” by pianist and educator, Joe Gilman. This includes horn parts and full arrangement (no solos).

I_Have_a_Dream Transcription

Check out Joe Gilman on our contributors page: https://jazzpianoconcepts.com/about-our-contributers/

And in this video with Bobby Hutcherson: