Does Number of Followers or “Likes” Really Matter?

The world of Social Media can often be very singleminded. From event invitations to private messages where people ask you to “like” their page, no one seems to get the bigger picture.

It’s quality over quantity, folks. 

If you frequently message everyone asking them to “like” your page, chances are that the percentage of people you are annoying is far greater than that of new friends or new fans you are making. Even if people “like” your page, they probably aren’t just going to buy your CD.

Today’s market has truly become a niche market. That’s why people with only 1000 Facebook Fans can make a living. They find the 1000 fans that truly love their niche. These 1000 people care about the artist, and guess what? They’ll buy his or her albums

It’s better to have 1000 fans who buy your album than 100,000 fans who don’t care what you’re doing. 

So how do you attract real fans? To sum it all up:

1. Be honest – Engage people, talk to them, be yourself.

2. Provide great content – Be creative. When people think of your page, they should think of it as a hub of interesting information and fun things to do.

3. Be consistent.

Hope it helps! If you enjoyed reading this post, please go to the top right of the home page and follow the blog, and make sure to share it!

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Facebook for Musicians: FAQ #1

I have been receiving lots of great questions about the original Facebook tips for musicians post, so I decided to start addressing some of them directly on the blog.

From Richard S.

Hey Noah—

I agree with your general points; potential fans flock toward quality on their own terms. I also agree that the constant stream of facebook events can be annoying. But…

I checked my facebook page and it turns out that it doesn’t allow me to invite any of my ‘likers’ to events made by that page. The only way I can publicize an event made by a page is to make a status with the event in it. This does not guarantee that everyone who ‘likes’ my page knows about when/where I’ll be performing.

My conundrum: whenever I have a performance and do not invite all of my personal facebook friends to an event, after the gig a number of people say to me “dude, why didn’t you tell me you were playing in _______?” What would be a good way to eliminate that problem? Would you recommend I limit gig notifications to an e-mail list? etc.

Talk to you soon!
Richard S.

ANSWER:

Hi Richard,

Thanks for the comment. Having email list is a great way to remind people about your shows. If you have a website, make sure that it’s easy for people to 1. sign up for your email list, and 2. join you on your social media platforms. There are also other steps you can take to maximize the amount of people who follow you online. For example, under every YouTube video, ask people to find you on Facebook and put a link. That way, anyone who likes your music on YouTube has the chance to follow you on Facebook and receive all of your statuses and updates.

Other important tips to consider:

1. When you post. Make sure you post at times when the most people are online and active. I personally find that this is between 9:30pm and 12:00am given the musician demographic.

2. How often you post. You want to post at least once a day. However, the way Facebook works these days, your post will get lost if you don’t get lots of “likes” and comments, so it’s OK to post multiple times a day, every couple of hours (though I would change up the posts. Don’t just post the same thing over and over). You’ll probably reach different people each time.

I think for most musicians who read this post, there will have to be a transitional period between using their normal Facebook profile and their Facebook page. It takes time to build up your “likes,” and not all your fans will “like” your new page right off the bat. However, social media is really a word-of-mouth business. By providing value to those who follow you online, they will spread the word (or “share” it) and you will gain new fans.

The most important tip I can give you is to be as creative as possible. Before you write a post, think beforehand: “What would make me click on this link?” “What can I say about this that will provide value to those who read it instead of just straight up promoting my show?” That’s really what good marketing comes down to in general. Doing something surprising, creative, or valuable. You want to stand alone. When people thing “singer,” you want to be one of the first people they think of.

Example:

1. Post your event to your Facebook page and Pin it to the top of your page so that anyone who visits will see it first.

2. Come up with a really hilarious and creative poster/picture for your show and hopefully people spread it around and hundreds of people will be drawn to your page. (By the way, pictures have been proven to be the most viral form of media on Facebook.)

And there you go. Many people who like the poster will be drawn back to your page, where they will see the event at the top and hopefully join.

Hope this helps. Let me know if you have more questions.

If you enjoyed reading this post, please go to the top right of the home page and follow the blog! Also, please write me with any more questions or leave them as a comment below. 

Bud Powell’s Solo on “Celia” – Transcription by Greg Chen

I am very excited to post the first jazz piano transcription to the site for our free consumption! Thanks to Greg Chen for providing his beautiful work!!!

Bud Powell’s Solo on Celia

About Greg Chen:

Growing up in San Jose, California, pianist Gregory Chen first found his passion for music
in the works of classical greats such as J.S. Bach, Beethoven, and Chopin and at the age of thirteen fell in love with the sound of jazz, finding it to be a natural extension of his classical training. Soon, he was experimenting with and combining a variety of musical styles including funk, fusion, rock, gospel, and Latin music. By the age of eighteen, Gregory had already played at venues such as the Kennedy Center, Avery Fisher Hall – Lincoln Center, World Trade Center 7, Gramercy Theatre, Symphony Space in Manhattan, Puppets Jazz Bar in Brooklyn, the Jazz Showcase in Chicago, Jazz at the Bistro in St. Louis Missouri, Manchester Craftsmen’s Guild in Pittsburgh Pennsylvania, the American Jazz Museum “Blue Room” in Kansas City, and the World Association for Symphonic Bands and Ensembles in Cincinnati, Smoke Jazz and Supper Club in Manhattan, among other venues. He has appeared at the Monterey and San Jose jazz festivals, among others. Gregory has had the opportunity to perform with such jazz musicians as Wynton Marsalis, Lee Konitz, Candido Camero, Ambrose Akinmusire, Steve Wilson, Jon Gordon, Julian Lage, Bobby Watson, Anton Schwartz, and Mike Tomaro. He has studied with Garry Dial, Ted Rosenthal, Peter Horvath, Michael Zilber, Frank Sumares, and Pablo Mayor among others.

To keep track of when new information and materials are posted, please go to the top right of the home page and click “follow.” More to come soon!

Social Media for Musicians: The Importance of Keywords

Picture this. You’re a jazz saxophone player named Bill Chaplain and you’re wondering just how prominent you are on Google. So you search your name. Turns out, there’s another Bill Chaplain who’s a killer visual artist. He dominates the search results, and all the images in “google images” are of him and his art work. This will not do…

Then you search for “jazz saxophone new york city” just to see if you come up. Instead, you find all of the other crazy good saxophonists in NYC. Once again, looks like you need some work there, Bill.

OK. So how do we solve this problem? One answer. Keywords.

In every single blog post I write, you will notice a wealth of tags that go along with it. For example, I tagged this post with “marketing for musicians,” “social media” “music business tips,” and here’s the best part, “noah kellman.” Give google a couple of weeks, and this post will show up when you search my name.

Let’s get down to business. Here’s what you need to know:

In order to show up in google, you will need to have a lot of content on the internet, and you will have to link it all to yourself with keywords. Here’s a list of steps that will get you started and on your way to being a search results master:

  1. Write a list of keywords with which you would like to be associated. (Don’t just write “Britney Spears” because everyone likes her. There are already millions of people out there who do this, so it won’t work. And besides, remember the old phrase “quality over quantity?”
  2. Go to Flickr.com and create an account. Upload tons of photos of yourself and tag them with your keywords.
  3. Make a blog on wordpress.com. You can start by posting these pictures on the blog. If you like writing, then write on your blog! Otherwise, you can always post videos from shows, interviews, pictures, updates, news, etc. Your fans will love it. The key here is to make sure that:
  • The title of each post includes some keywords.
  • Your first sentence includes keywords.
  • You put your keywords in the post tags.

From now on, anytime you post anything on the internet, make sure that you include your keywords in any of the text describing it and use tags! This will help google find you and everything associated with you.

Good luck!

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